Regions Mobile Banking
A smoother start with Regions. The mobile onboarding experience helps new checking account customers get set up quickly and confidently. Through a simple, guided experience, customers can complete important account setup tasks and begin taking advantage of mobile banking with greater ease and convenience.
Role
Product Design (UX/UI)
Tools Used
Figma
The challenge
New checking account customers were opening accounts but not consistently completing the setup activities needed to fully activate and engage with their accounts. Without a dedicated mobile onboarding experience, customers had limited guidance on what to do next, contributing to slower account funding, lower feature adoption, and weaker early engagement during the critical first
30–90 days.
The challenge was to create a mobile-first onboarding experience that could guide customers through their most important next steps, reduce friction, and help them realize the value of their new account sooner.
Key Pain Points:
The existing onboarding journey relied primarily on email, text messaging, and limited direct messaging rather than an integrated experience within the mobile app. This created several gaps:
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No centralized mobile experience for new-account setup.
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Limited personalization based on the customer's needs or progress.
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Important setup activities were distributed across different areas of the banking experience.
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External communications offered limited interactivity and actionable CTAs.
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Customers had little visibility into what they had completed or what they should do next.
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The bank had limited opportunities to educate customers about additional digital features during onboarding.
Project goals
The goal was to design a guided mobile onboarding experience that would:
Simplify account setup.
Increase digital feature adoption.
Educate without overwhelming.
Drive earlier funding and activation.
Personalize the first-month experience.
Create a scalable onboarding framework.
Our path to the solution
Designing for different needs
We identified three behavioral user types to better understand how different customers approach mobile banking onboarding.
Defining the Core Experience
Throughout the design process, the mobile onboarding flow evolved through several iterations, but three core elements remained consistent: a welcome screen to introduce the experience, a centralized onboarding center to guide users through key setup tasks, and a persistent home screen widget that made it easy to return to onboarding at any time.
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Core elements iterations
As the experience evolved, design decisions were shaped by peer reviews, concept testing, and business goals. Each iteration helped us refine the three core elements while ensuring the final direction stayed aligned with our key project goals and clearly supported the intended onboarding experience.
Start sheet
For the start sheet, we explored several approaches to determine the best way to introduce users to onboarding. Concepts ranged from action oriented experiences and single vs. multiple choice options to more informative layouts, with a focus on clearly guiding users toward the most important first step.
Onboarding center
The onboarding center was designed as a central hub for setup and mobile banking education. We explored ways to prioritize the most important next step, surface personalized task lists, and organize actions based on selections made on the start sheet helping users navigate onboarding with greater clarity and relevance.
Home widget
The home widget was designed to keep onboarding visible and easy to return to across multiple sessions. We focused on making the entry point discoverable, providing clear context, and giving users a simple way to continue their onboarding journey from the app home screen.
Results
This project established the foundation for a more guided and intentional mobile onboarding experience. The initial launch will serve as an MVP, introducing the core experience while creating a framework that can continue to evolve. Following launch, the team plans to build on the onboarding feature through additional personalization, functionality, and ongoing improvements informed by user needs and business priorities.
Start sheet
New account guide
Home widget
Continued exploration
Looking beyond the MVP, I continued exploring how the onboarding experience could evolve through deeper personalization, more expressive UI, and richer, more descriptive content. These concepts expand the experience beyond checking accounts, creating a more flexible framework that could support business customers, credit products, loan management, and other banking needs over time.
Account level onboarding
This concept connects onboarding directly to an individual account, helping distinguish between global app setup and account specific next steps. It reflects onboarding as two connected experiences: setting up mobile banking overall and optimizing a specific account. This approach can support both new customers and existing customers who open additional accounts over time.
Pushing the onboarding experience
This concept explores a more expressive UI that builds on the Regions brand while making the onboarding center feel more engaging and purposeful. The Primary view brings the two most important onboarding tasks, funding the account and managing the debit card to the forefront, giving them greater visual priority. Funding options also include additional context, such as access timing and available methods, helping customers better understand their choices and make more informed decisions.
A More Personalized Experience
This concept introduces a more personalized onboarding center that adapts to each user’s goals. Based on selections made during the start-page survey, the experience curates a tailored list of actions designed to help users get more value from mobile banking and configure the app around what matters most to them. Required steps, such as funding the account and ordering a debit card, remain clearly prioritized alongside the personalized recommendations.
